W Star Corporation Pte Ltd is a privately held company with established sales and distribution channels, delivering spirits, wine and beer in Asia. Founded in 1997, our drinks portfolio is considered one of the most comprehensive multi-categories.
Our diverse products are marketed and distributed to duty free channels including shops bordering countries, tax free islands, leisure and commercial ships, embassies/ high commissions/ international organizations. Besides our innovative capabilities in duty free channels, we have advanced interests in ecommerce and domestic outlets covering supermarkets, convenience stores, bars, hotels and restaurants.
As a market expansion leader, we continuously identify, engage and add new brands to further expand our products portfolio, in line with the demands, aspirations and lifestyles of our consumers.
We consider the people at W Star fantastic! Always excited by ideas, we are committed to building on the various brands that we carry, crafting unique marketing models to suit each brand. With dedicated people covering Asia and driven by our common set objectives, we continue to succeed in conceptualizing and introducing several consumer products that are growing to be immensely successful in the markets we serve.
Opportunities and threats inherent in our difficult surrounding markets always challenge our dynamic businesses. Nevertheless, our strong insights have helped us both directly and indirectly extend our impressive potential reach to more than 12 countries, 1,300 cities and two billion consumers.
Because W Star does not believe a strategy fits all, we continue to explore, innovate and adapt timely in the way we do our businesses. So we roll out programs to identify new lifestyles, social and economic trends, demographic shifts and spending patterns of our customers. Arising from the wealth of information that was gathered, we respond effectively to the needs and expectations of both our suppliers and customers.